Add custom code, analytics tags and chat widgets
Choose how visitors are counted, and paste verification tags, tracking pixels and chat widgets into your site without a developer.
On this page
Use this when marketing needs a tracking pixel, a search console asks you to verify your site, or you add a live-chat service for viewers or staff. It suits someone comfortable copying a snippet from another service’s setup page. You need access to Settings.
Where each kind of code goes
| You want to add | Put it in | Studio location |
|---|---|---|
| Built-in visitor analytics | Nothing to paste — switch it on | Settings → Integrations → Analytics |
| Your external analytics account | The Measurement ID field | Settings → Integrations → Analytics |
| Site verification tags, web fonts, tag managers | Header Code | Settings → Integrations → Custom Code |
| Tracking pixels and retargeting scripts | Footer Code | Settings → Integrations → Custom Code |
| A chat widget for visitors | Public site widget | Settings → Integrations → Support Line |
| A chat widget for your staff | Staff dashboard widget | Settings → Integrations → Support Line |
Choose how visitors are counted
- 1Open Analytics
Go to Studio → System → Settings → Integrations → Analytics.
- 2Switch it on
Turn on Enable analytics. While it’s off, nothing is tracked, whichever provider is chosen.
- 3Pick a provider and save
Choose Native (built-in) to keep visitor data on your own platform and read it in Studio → Management → Analytics, or choose the external provider and enter your Measurement ID. Then click Save changes.
Add header or footer code
- 1Open Custom Code
Go to Studio → System → Settings → Integrations → Custom Code.
- 2Paste the snippet
Paste into Header Code for things that must load first, such as verification tags and fonts, or into Footer Code for pixels and retargeting scripts. Add below anything already there rather than replacing it.
- 3Save and reload
Click Save changes, then reload your public site. New code takes effect on the next page load.
- 1Confirm it works
Open your site in a private window and use the other service’s own checker to confirm it sees your tag.
- 2Remove cleanly
To take something out, delete its whole snippet and save. An empty box adds nothing to your pages.
Add a chat widget
- 1Open Support Line
Go to Studio → System → Settings → Integrations → Support Line.
- 2Paste the widgets
Paste your visitor chat snippet into Public site widget and, if your team uses chat too, a different snippet into Staff dashboard widget. Leave a box empty to show no widget there.
- 3Save and check both
Click Save changes, then check your public site and the Studio.