Somebody else owns the relationship
Your subscribers are another platform’s users. You don’t hold the list, and you can’t reach them anywhere that platform doesn’t allow.
Publish series and films into a catalogue that behaves like the services your audience already pays for — with subscriptions on your own merchant accounts, a rail that keeps them watching, and your app on their TV.
Your subscribers are another platform’s users. You don’t hold the list, and you can’t reach them anywhere that platform doesn’t allow.
Seasons flattened into one long scroll, no Up Next, and nothing telling a viewer which episode they stopped halfway through last Tuesday.
Buyers pay through somebody else’s checkout, the money lands on somebody else’s schedule, and the customer list stays with them.
A TV app means a developer, an estimate and a store resubmission every time you want to change what’s on the home screen.
Switch a module off and its public page, navigation link, Studio section and app tab leave together — the apps change the same moment, with no resubmission.
A Thursday at an independent network: the weekly episode goes up in the morning, and by bedtime a stranger from a lunch-break scroll is watching it on her TV.
The producer opens last week’s episode and presses Duplicate. The copy lands as the next episode in the season with its setup already in place, and she swaps in the new video and synopsis.
A hero slide for the new episode goes live at noon on the site’s own clock. It’s already dated to retire itself next Thursday, when episode five takes its place.
The social editor posts a moment from the new episode to Reels. Viewers who haven’t seen it get it ahead of anything they already have.
A first-time visitor watches the reel, finds episode one and presses play. She’s told exactly what stands in the way and given the one button that fixes it, with twelve recommendations still under the player. The network sells through Stripe, so the monthly plan opens with a free trial — card collected, nothing charged — and she watches twenty minutes before her break ends.
At home on her laptop she finishes episode one, and Up Next lines up the rest of the season. She adds the show to My List and lets episode two start.
Between episodes she scrolls the rail under the player: twelve titles built from real relationships — the same category first, then shared genres. A documentary from your back catalogue catches her eye, and she saves it for the weekend.
She moves to the sofa and opens your app on the TV. It shows a code; she scans it with her phone, sees the TV named, and taps Approve. Her trial is already there, and so is the episode she stopped halfway through, waiting in continue watching.
See a series go from upload to a subscriber’s TV on a call — catalogue, paywall, recommendations and the apps.
A 30-minute walkthrough of the live product — no slides.