Understand your audience with analytics
Switch on built-in analytics, then read your headline numbers, traffic timeline and device, browser, country and referrer breakdowns.
On this page
Use Studio → Management → Analytics when a sponsor asks who watches, or when you want to know where your traffic comes from. The built-in analytics count your own traffic, so no outside account is needed. Opening the screen needs the Analytics dashboard permission.
Switch analytics on
- 1Open the settings
Go to Studio → System → Settings → Integrations → Analytics.
- 2Turn on the master switch
Switch on Enable analytics. When it’s off, nothing is tracked.
- 3Choose the provider
Select Native (built-in) to use the Analytics screen described here. The other option sends data to an external analytics account you already own, identified by its measurement ID.
- 4Save
Click Save changes. The pill at the top reads Live once collection is running.
The four headline numbers
Pick a window at the top right: Today, 7 days, 30 days, 90 days or All time, all measured against your site’s clock. Each number carries a percentage against the previous period of the same length.
| Number | What it counts |
|---|---|
| Page views | Public pages loaded. The same visitor reloading the same page within 30 minutes counts once. |
| Content engagements | Opens of an event, video, show, episode or article. The same visitor opening the same title within 6 hours counts once. |
| Unique visitors | Distinct visitors in the window. |
| Signed-in views | Views by people signed in to an account. |
Traffic over time plots page views and content views for each day in the window, including days with no traffic at all, so a quiet week looks quiet instead of disappearing.
Devices, browsers, countries and referrers
| Panel | What you’ll see |
|---|---|
| Devices | Mobile, Tablet, Desktop, TV / Streaming, Roku and Other |
| Browsers | Everyday browsers plus connected TVs by name: Roku, Fire TV, Apple TV, Android TV, Samsung and LG |
| Countries | Where visitors are; Unknown when a location can’t be worked out |
| Top referrers | Websites that linked to yours, showing where visitors clicked through from |
How visitor privacy is handled
- Analytics tells visitors apart by a scrambled value that can’t be turned back into who they are, and never stores a readable IP address.
- Staff screens, sign-in and account pages are kept out of Top pages. Cart and checkout pages still appear there.
- With the built-in provider, the numbers are counted and kept on your own platform.