The stream is free by accident
Selling it would mean a ticketing tool, a password page and a spreadsheet of who paid. So the final goes out on a public channel, and the revenue goes nowhere.
07/ 08SEE IT END TO END
ON AIRMONETIZE LIVE EVENTS
Charge for the stream four ways, put your sponsors in the player and on the page, sell admission at the gate and the shirt after the final whistle — with every online payment landing in your own Stripe, PayPal or Square account.
- 4 access models per event
- 3 video ad-break slots
- 8 website banner placements
- Your own merchant accounts
02/ 08YOUR WORLD TODAY
Two audiences, one price
Members expect to watch what they already pay for. The casual fan won’t subscribe for one night. A single paywall loses one of them every time.
Sponsors get a logo on a slide
The title sponsor paid for the broadcast. The stream carries no ad break, the site carries no banner, and nothing you hand them at renewal shows what they bought.
The gate, the shop and the stream never meet
Gate tickets in one app, merchandise in another, stream access in a third — three logins, three sets of buyers, and no clear picture of what the night earned.
03/ 08WHAT CHANGES
- 01A public stream, or a password emailed to whoever paid.Each event is free, subscription, pay-per-event or hybrid. The event page stays open to everyone, and the lock sits on the play button — where a blocked viewer is told why and shown the way in.
- 02A casual fan has to buy a membership to watch one game.A hybrid event lets plan holders straight in and sells everyone else a ticket, with an access window you set — 24 hours unless you change it.
- 03A “season ticket” somebody switches off by hand when the season ends.A fixed-date pass every holder shares: it opens and closes for everyone on the same day, and it sits beside a monthly membership without cancelling it.
- 04A sponsor logo on the opening slide, and nothing else to sell.Pre-roll, mid-roll and post-roll breaks with a skip countdown, eight website banner placements, a sponsor carousel on the homepage — and a branded analytics PDF for the renewal meeting.
- 05Gate tickets, merchandise and stream access in three tools.The Ticketing add-on sells admission to the same event, the store sells the shirt with guest checkout, and every online payment goes to your own merchant account.
04/ 08WHAT YOU SWITCH ON
What a first paid event usually needs. Every item is a switch, a setting or an add-on, so an event that only sells the stream can leave the gate and the shop off.
Live EventsThe countdown page, four access models per event, and a replay that publishes itself when the broadcast ends, free or for subscribers.
Plans & season passesRolling plans by the day, week, month or year, and fixed-date passes. Renewals run on Stripe and Square, free trials on Stripe, and PayPal takes one-time purchases.
PaymentsYour own Stripe, PayPal and Square accounts, each with a sandbox and live switch and a test-credentials button — money goes straight to you.
Video adsBreaks before, during and after playback with a skip countdown. Mid-roll runs by the minute on a live stream and by percentage on a recording, and plans with ads switched off skip them.
Web & mobile adsEight website banner placements, up to six stacked banners beside articles, and a banner inventory of its own for the mobile apps.
Sponsor carouselA row of sponsor logos on your homepage, each with its own link, dragged into order in the home builder.
Ticketing add-onAdmission to the venue itself: tiers with capacity and a sales window, barcoded tickets by email and PDF carrying your logo and a sponsor’s, and gate scanning from a phone.
StoreMerchandise on the same site as the stream, with sale prices, optional stock tracking and guest checkout — reported as its own revenue line.
Multi-destination streamingSend the free pre-show to YouTube or Facebook to pull a crowd, then switch those destinations off the moment the paid part starts.
Clip add-onLeave offA perk for your top plan: clipping switched on per plan, so the annual pass does something the monthly one doesn’t.
RadioLeave offLeave it off unless a station calls the event — then attach it as companion audio.
Forms add-onLeave offOnly when the event takes entries or registrations that carry a fee.
05/ 08LAUNCH WEEK
A composite: an organisation that has always streamed for free decides to sell its championship final — six days out, with the team it already has.
- Monday · 10:00
Connect the accounts
An administrator adds the organisation’s Stripe and PayPal accounts in Payments, presses test credentials on each, and flips both from sandbox to live. Keys show back only as their last four characters, and every sale will go straight to those accounts.
- Monday · 15:00
A pass, a plan and a price
A fixed-date season pass that closes for everyone on the same day, and a monthly plan with ads switched off that renews through Stripe, where checkout leaves PayPal out. The final goes hybrid: plan holders walk in, and everyone else buys a one-time ticket with Stripe or PayPal, its access window stretched from 24 hours to cover the whole week.
- Wednesday · 11:00
Give the sponsor something real
The title sponsor’s spot goes into the site-wide pre-roll with a five-second skip, and a mid-roll repeats every 20 minutes a viewer watches live. Their banner takes two of the eight website placements, and their logo joins the sponsor carousel on the homepage.
- Thursday · 16:00
Open the box office too
With the Ticketing add-on, the same final gets admission tickets: a general tier and a family tier, each with its own capacity and sales window. Every ticket is barcoded, carries the organisation’s logo and the sponsor’s, and arrives by email and PDF.
- Saturday · 18:30
A free pre-show, a paid final
Through simulcast, the pre-show goes out free on YouTube and Facebook, while plan and ticket holders watch it on the event page. When the final starts, the producer switches both destinations off, and from here the final plays only where it’s sold.
- Saturday · 19:05
Two queues, both moving
At the doors, staff scan tickets from their phones and the entry count climbs as they go. Online, a viewer without a plan presses play, is told exactly why it won’t start, and is offered both ways in: a plan, or the ticket.
- Saturday · 21:40
The night, accounted for
The replay publishes itself for plan holders — one more reason to keep the monthly plan. Plans, stream tickets and store orders sit in the Payments console; admission sales sit in Ticketing’s own reports. The branded analytics PDF for the sponsor exports in one click.
06/ 08THE NUMBERS THAT MATTER
0access models per event — free, subscription, pay-per-event, hybrid
0revenue mechanics running at once
0video ad-break slots — before, during and after
0website banner placements for your sponsors
THE TALLY LIGHT IS RED
Walk through a hybrid event on a call — the plans, the ticket, the ad breaks and the gate — built around your own calendar.
A 30-minute walkthrough of the live product — no slides.