ON AIRPRESS
The wordmark, the colours, the type, the approved description — and a person to call.
02/ 06LOGO
Use the wordmark as supplied. Don’t recolour it, stretch it, add effects or set it on busy imagery. Give it room.
Wordmark on darkWordmark on light, set in a dark plate03/ 06COLOUR
Broadcast red means live and act now. If everything is red, nothing is.
The one accent
Broadcast Red
LIVE and REC only
Live
Dark background
Control Room
Light background
Paper
Text on light
Ink
04/ 06TYPE
Archivo Expanded
Display — uppercase headlines
Run every screen, live.
Inter
Interface and body copy
Stream once. Land everywhere.
Newsreader
Editorial pull quotes, sparingly
The lock is on the play button.
05/ 06BOILERPLATE
Short
MediaCore2 — a TKDS Unified Media Ecosystem.
Long
MediaCore2 is TKDS’s Unified Media Ecosystem (UME), built to connect media delivery, streaming, monetization, audience engagement, analytics, operational tools, and digital distribution within one powerful platform.
Style
- Write MediaCore2 as one word, with the 2.
- Describe it as a Unified Media Ecosystem (UME) — always.
- MediaCore2 is a TKDS product.
06/ 06PRESS CONTACT
Press contact
Interviews, product briefings and fact checks. Tell us your deadline.