01
Four numbers, each with a trend
Page views, content engagements, unique visitors and signed-in views. Every one carries a percentage change against the period of the same length just before it.
ON AIRANALYTICS & INSIGHTS
Page views, content views, visitors and signed-in views, counted on your platform against your own clock — with connected TVs counted as TVs and a report that carries your name, not the software’s.
- 4 headline numbers
- 5 reporting windows
- 7 connected-TV families
- No readable IP stored
02/ 07WITHOUT IT
- 01
A sponsor asks how many people watched on a television, and your analytics tool files the living room under desktop.
- 02
The traffic sits in one account, the money in another, and the month-end report is a spreadsheet somebody builds by hand.
- 03
Nobody can say whether Saturday’s spike was two hundred people or one person pressing reload.
03/ 07HOW IT WORKS
Analytics ships switched off, so nothing is counted until you turn it on and save. After that, pick a window and read it.
- Step 01
Turn on collection
In Settings → Integrations → Analytics, switch on Enable analytics, choose Native (built-in) and click Save changes. The pill at the top then reads Live.
- Step 02
Pick a window
Open Management → Analytics and choose Today, 7 days, 30 days, 90 days or All time. Each window starts at midnight on your site’s own clock.
- Step 03
Read where it came from
Scan the four headline numbers, then the daily timeline, top pages, top content, devices, browsers, countries and the websites that sent people to you.
- Step 04
Hand it to the sponsor
Click Export PDF for the window you’re looking at. The file lands on your computer, ready to attach.
04/ 07WHAT IT DOES
Every figure below is on the Analytics screen or the Dashboard today. Nothing needs an outside account.
02
Connected TVs, by name
Roku, Fire TV, Apple TV, Android TV, Samsung and LG sets are checked for before phones are, so an Android TV box isn’t filed as a phone. TVs get a TV / Streaming slice of their own.
03
Stream audiences folded in
An event’s figure adds the peak number of people watching its stream at once, so viewers on TV apps, embedded players and shared links count. An event nobody opened on your website can still rank, as long as it aired in the window you picked.
04
A leaderboard you can filter
Top content ranks up to 15 titles — events, on-demand videos, shows, episodes and articles — or narrows to a single content type, with a bar measuring each row against the leader.
05
A timeline with no missing days
Traffic over time plots page views and content views for every day in the window, empty days included, grouped by your site’s timezone so Saturday night lands on Saturday.
06
Where people came from
Countries, plus the websites that linked to yours, shown by site and page with the query string trimmed off.
07
A report in your colours
The PDF carries your site name and theme colours over the headline numbers and their changes, daily activity, top pages, top content, devices, countries and referrers. On an Arabic site its layout aligns to the right.
08
Private by construction
Visitor IP addresses are stored only as one-way scrambled values. A repeat from the same connection on the same page within 30 minutes, or on the same title within 6 hours, counts once — and those windows are fixed, not a setting.
09
A permission of its own
Analytics sits behind Analytics dashboard, separate from payments, so a role can read the Analytics screen and export its PDF without the payments permission.
05/ 07BOTH SIDES OF THE GLASS
The viewerPublic site · apps
- No readable IP address written down against their visit
- A reload within 30 minutes, or a second look at the same title within 6 hours, counted once
- With built-in analytics, their visit counted on your own platform, not sent to an outside analytics service
- View counts shown only on the content types you switch them on for
Your teamThe Studio
- Views today, this month and all time on the Dashboard, each with its unique count
- The five most viewed events, videos, shows and articles of the last 30 days, one click from each
- Studio screens never counted as page views
- Sign-in, sign-up and account pages kept off the top-pages list
- Every save of the analytics settings recorded in the activity log, with who made it
- Transactions, event tickets, store orders and users exported to CSV with your filters applied
06/ 07THE SPECS
- Headline numbers
- Page views · Content engagements · Unique visitors · Signed-in views
- Reporting windows
- Today · 7 days · 30 days · 90 days · All time
- Top content filter
- Event · On-Demand · Show · Episode · Live channel · Blog post · Product
- Audience breakdowns
- Devices · Browsers · Countries · Referrers
- Repeat views absorbed
- Same page within 30 minutes · Same title within 6 hours
- Visitor identity
- One-way scrambled value — never a readable IP
- Collection
- Built-in · Your own external analytics account · Off
- Exports
- Branded PDF report · CSV for users, transactions, tickets and orders
Questions operators ask
An event’s figure adds the peak number of people watching its stream at the same moment, so viewers on TV apps and embedded players count even though they never load a page. Someone can open the page and also be part of that peak, and nothing links the two, so read an event total as reach, not a head count.
THE TALLY LIGHT IS RED
Walk through the Analytics screen and the PDF report on a call, or read how to switch analytics on and read your first week.
A 30-minute walkthrough of the live product — no slides.