Set up search and social previews

Set this up before launch and revisit it whenever your branding changes. Your public site is readable by search engines, and links to your events, videos, shows, episodes, articles, products, live channels and pages each carry their own preview when pasted into social media or a messaging app. The site-wide fields need access to Settings; editors fill in the fields on each item.

Set the site-wide defaults

1. 1
   Open SEO

   Go to Studio → System → Settings → Appearance → SEO.

2. 2
   Set the site title

   Enter Site title (browser tab). A preview of the browser tab appears under the field. Leave it empty to keep the built-in default.

3. 3
   Pick a separator

   Set the Title separator placed between a page name and your site title, as in “Events — Your Site”.

1. 1
   Write the description

   Enter a Meta description of about 150–160 characters. Search engines can show it under your title.

2. 2
   Add keywords

   List Meta keywords separated by commas or one per line. The counter shows how many you’ve added, and duplicates are removed when you save.

3. 3
   Choose the share image

   Under Social share image, click Pick image and choose from your Media Library. Most social networks and messaging apps don’t pick it up, so a shared homepage link shows your site title without an image.

4. 4
   Save

   Click Save changes. The new title and tags apply across your public site immediately.

Set search details on individual items