01
Options you define once
Categories, sizes, colours and tags are reusable across every product, so “Youth M” means the same thing on the hoodie as it does on the jersey.
ON AIRSTORE
A real storefront on the same site as your video — sizes, colours, sale prices and guest checkout — so the fan who just watched the final whistle buys the shirt without leaving.
- Guest checkout, no account
- 6 fulfilment · 4 payment statuses
- Stripe, PayPal or Square
- Separate from subscriptions
02/ 07WITHOUT IT
- 01
The merchandise lives on a separate shop with its own login, its own checkout and a link somebody has to read out on air.
- 02
A fan who came to watch has to leave your site, make another account and type their card in again to buy the shirt.
- 03
And every sale price means editing two systems and hoping the badge and the charge still agree.
03/ 07HOW IT WORKS
Products sit beside your events and videos, and orders run through the same Studio your team already opens.
- Step 01
Add the product
Photos, a gallery, a rich description and its own search metadata. Pick from categories, sizes, colours and tags you define once — or make it a link-out listing for merchandise a partner fulfils.
- Step 02
Set the price and the stock
Add a sale price and it wins by itself: an “On sale” badge, the old price struck through, the discounted amount charged. Switch on stock tracking and it counts down to “Out of stock”.
- Step 03
Let them check out
Shoppers search, filter and sort, fill a cart that survives closing the tab, then pay as a guest through your own Stripe, PayPal or Square account. No account required.
- Step 04
Work the order
Each order gets a readable number and moves from pending to processing, shipped and delivered — with the shipped and delivered dates stamped for you and private notes only staff can read.
04/ 07WHAT IT DOES
Everything below ships in the Shop section of the Studio and on your public site, in your brand and your currency.
02
Sale pricing that can’t disagree
Set a sale price and the badge, the struck-through original and the amount actually charged all follow it. There is no second field to forget.
03
Optional stock tracking
Track stock per product and it counts down as orders are placed, refuses an order for more than you have, and flips the listing to “Out of stock” at zero.
04
Link-out listings
Show merchandise a partner fulfils beside your own. The buy button sends the shopper straight to the partner’s shop.
05
Filters you can post as a link
Search, filter by category, size, colour, tag, price, featured or on sale, and sort five ways. Every filter is written into the address, so “size L, on sale” is a link you can share.
06
Guest checkout
No account, no password, no abandoned sign-up form. The cart is still there when they come back, and card details go only to your payment provider.
07
Orders that still read right years later
Readable numbers like ORD-20260914-0001, and a frozen copy of every line — product name, code, size, colour, unit price and quantity — so renaming a product never rewrites an old order.
08
Fulfilment and payment, tracked apart
Fulfilment runs pending, processing, shipped, delivered, cancelled or refunded. Payment status — pending, paid, failed or refunded — sits on its own track beside it.
09
Revenue that isn’t double-counted
An 18-column spreadsheet export over any date range, and merchandise reported as its own revenue line — never mixed into subscriptions.
05/ 07BOTH SIDES OF THE GLASS
The shopperPublic site · apps
- A store in your brand, on the same site as the stream they came for
- An “On sale” badge with the old price struck through
- Filters that survive being shared as a link
- A cart that’s still full when they come back tomorrow
- Checkout as a guest — no account, no password
- Every order in their account, whenever they buy signed in
Your teamThe Studio
- Products, Categories, Variants and Orders under one Shop menu
- Fulfilment and payment status tracked separately on every order
- Shipped and delivered dates stamped automatically
- Private internal notes the buyer never sees
- Refunds recorded on the order once they’re made in your provider’s dashboard
- A date-ranged export for whoever does the books
06/ 07THE SPECS
- Product options
- Categories · Sizes · Colours · Tags
- Product types
- Sold on your site · Link-out to a partner’s shop
- Pricing
- Regular price · Sale price that wins automatically
- Stock
- Optional per product · automatic sold-out handling
- Shopper tools
- Search · 7 filter controls · 5 sort orders · shareable URLs
- Checkout
- Guest or signed in · Stripe, PayPal or Square
- Order statuses
- 6 fulfilment · 4 payment, tracked separately
- Order export
- 18 columns · any date range
Questions operators ask
No. The store is deliberately separate from subscriptions: a shirt never unlocks a stream, and merchandise revenue is reported as its own line so nothing is counted twice.
THE TALLY LIGHT IS RED
See products, checkout and the order queue on a call, or read how to set up products, variants and stock.
A 30-minute walkthrough of the live product — no slides.