Live events

Add pre-roll and mid-roll ads

Set up the pre-roll, mid-roll and post-roll ad breaks and in-player banners that play around your events and videos.

Updated 3 min read4 parts
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Video ads are set once for the whole platform, not per event. The breaks you configure play around every video on a watch page: live events, live channels, on-demand titles and episodes. Anyone whose role includes the Site Settings permission can change them, in Studio → System → Settings → Content → Video Ads. Viewers on an ad-free plan never see any of them.

The 3 ad breaks and in-player banners

SlotWhen it playsTiming settings
Pre-rollOnce, before the video startsNone
Mid-rollLive: repeats during the broadcast. Recorded: plays once partway through.Live — repeat every (minutes), 20 to start; Recorded — play at (% of duration), 50 to start
Post-rollWhen the video, or the live broadcast, endsNone
In-player bannersImages or embedded banners shown at random along the bottom of the player. Viewers can close them.None

Set up a pre-roll

  1. 1
    Open Video Ads

    Go to Studio → System → Settings, choose the Content group and the Video Ads tab.

  2. 2
    Enable the break

    On the Pre-roll card, tick Enable this break.

  3. 3
    Add the ad

    In Ad URL (MP4 / HLS / VAST), paste a video link or the VAST tag from your ad server, or click LIBRARY to pick an uploaded video. The line underneath confirms “Direct media URL” or a VAST tag.

  4. 4
    Set the skip button

    In Skip button appears after (seconds, 0 = non-skippable), enter how long viewers must watch. It starts at 5 and goes up to 120.

  5. 5
    Track impressions

    If your sponsor counts plays, paste their link into Impression tracking URL (optional).

  6. 6
    Preview and save

    For an MP4 ad, click Preview ad to check it. Then click SAVE CHANGES.

The Studio
Studio → System → Settings → Content → Video Ads, the Pre-roll card enabled with an MP4 picked from the library and a 5-second skip.

Time a mid-roll

  1. 1
    Enable and add the ad

    On the Mid-roll card, tick Enable this break and add the ad as above.

  2. 2
    Set the live interval

    In Live — repeat every (minutes), choose how often the ad repeats during a live event, from 1 to 240 minutes.

  3. 3
    Set the recorded position

    In Recorded — play at (% of duration), choose how far into an on-demand video it plays, from 1 to 95%. Then save.

Add in-player banners

  1. 1
    Add a banner

    In In-player banners, click + Image or + Iframe.

  2. 2
    Fill it in

    For an image, click LIBRARY or paste its address, then add a Click-through link (image only). For an iframe, paste the address your ad partner gave you.

  3. 3
    Enable and save

    Tick Enable this break on the banner, remove old ones with the bin, and click SAVE CHANGES.

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