Create a subscription plan or season pass
Build a rolling plan or a fixed-window season pass, set its device limit, trial and ad-free perk, and publish it on your pricing page.
Plans are what viewers subscribe to. You’ll usually create them before launch and revisit them each season. This page covers both shapes a plan can take and every setting on the plan form.
Rolling plan or season pass?
| Recurring (rolling) | Fixed window (season pass) | |
|---|---|---|
| Access starts | When the viewer buys | On the Start date you set |
| Access ends | After the period you set (for example, every 1 month) | On the End date, for every buyer |
| Can renew automatically | Yes, with Auto-renew on and Stripe or Square | No |
| Can offer a free trial | Yes | No |
| Best for | Year-round memberships | A season, tournament or series |
Create a plan
- 1Open Subscription Plans
Go to Studio → Management → Subscription Plans and click NEW PLAN.
- 2Name and describe it
Enter a Plan name and a one-line Description that shows under the name on your pricing page.
- 3Set the price
Enter the Price in your site’s currency. A price of 0 makes a free plan that activates instantly with no payment step.
- 4Choose the billing type
Pick Recurring (e.g. monthly) for a rolling plan, or Fixed window (start/end dates) for a season pass.
- 1Set the period or the dates
For Recurring, fill in Every and Unit (Day(s), Week(s), Month(s) or Year(s)) and decide on Auto-renew. For Fixed window, pick a Start date and End date.
- 2Offer a trial (optional)
On a Recurring plan, enter Free trial (days), up to 365. The subscriber enters their card now and isn’t charged until the trial ends. Each person gets the trial once per plan.
- 3Set the device limit
Enter Device limit: how many devices can play paid content on one account at the same time.
- 4Choose perks
Turn off Show ads to subscribers for an ad-free plan. Includes Clip feature and Can post reels appear only when those add-ons are installed.
- 5Dress it for the pricing page
Add selling points under Features (shown as bullet points), pressing Enter after each. Switch on Highlight as “Popular” for your recommended plan and set Display order.
- 6Publish
Leave Visible on pricing page on and click CREATE PLAN.
How plans combine
- Plans stack. A monthly member who also buys a season pass keeps both, and each one lasts until its own window closes.
- The most generous plan wins for extras. If any active plan is ad-free or includes clipping, the viewer gets it.
- Device limits use the highest limit among the viewer’s active plans.
- No double purchases. Checkout refuses to sell a plan the viewer already holds, and tells them so.
Change or retire a plan
Access comes from each purchase, so you can reprice, rename or hide a plan at any time and existing customers keep the period they paid for. To stop selling a plan, turn off Visible on pricing page rather than deleting it. Members cancel renewal themselves from their account page and keep the time they’ve already paid for.