Monetization
Choose how you make money
Compare the nine ways your platform takes revenue and decide which to switch on first.
Updated 2 min read3 parts
Your platform has nine revenue mechanics, and they all run at the same time and report in one place. You don’t have to pick one. Most organisations start with two or three and add more as the season grows. This page is for whoever owns revenue: a general manager, an athletic director or a finance lead.
The nine mechanics
| Mechanic | What the viewer gets | Where you set it up |
|---|---|---|
| Rolling subscription plans | Access for a period that starts when they buy: days, weeks, months or years | Studio → Management → Subscription Plans, Billing type Recurring |
| Fixed-window season passes | Access between a start and end date that every buyer shares | Studio → Management → Subscription Plans, Billing type Fixed window |
| Free plans | A registered tier that activates with no payment step | Studio → Management → Subscription Plans, price 0 |
| Pay-per-event tickets | One event, for an access window you choose | Studio → Content → Events, Access control |
| Hybrid events | Subscribers watch free; everyone else can buy a ticket | Studio → Content → Events, Access control |
| Merchandise | Products from your store, with guest checkout | Studio → Shop → Products |
| Referral listings | Products a partner sells and ships | Studio → Shop → Products, External link |
| Advertising and sponsorship | Ads across video, your website and your mobile apps | Studio → Marketing → Web Ads and Mobile Ads, plus video ads in Settings |
| Comped access | Any plan granted by your staff, recorded as worth zero | Studio → Management → Users |
Match the model to your audience
| If your audience… | Start with |
|---|---|
| Follows you all year | A rolling monthly or yearly plan that renews automatically |
| Follows one season | A fixed-window season pass that ends for everyone on the same day |
| Turns up for a few big nights | Pay-per-event tickets |
| Is a mix of season-pass holders and one-off fans | Hybrid events: pass holders watch, everyone else buys a ticket |
| Won’t pay yet, but you want their details | A free plan, or the sign-in wall on free content |
| Is large but price-sensitive | Free content with advertising, plus an ad-free plan as the upsell |
Your first steps
- 1Connect a payment provider
Nothing can be sold until one is set up. See Connecting Stripe, PayPal & Square.
- 2Create your plans
Build the plans you’ll sell in Studio → Management → Subscription Plans.
- 3Set access on your content
Choose free, subscription, ticket, or subscription or ticket on each event, and set access on videos, shows and articles.
- 4Test in Sandbox
Buy every product type with test cards before you go live. See Test mode & going live.
The Studio
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